Mantrac is the Caterpillar dealer selling construction equipment in Egypt, Iraq, Russia, and 6 other African countries.
Mantrac maintains a strong operation as a Caterpillar dealer in Russia, making it one of its biggest markets. In 2011 a decision was taken to focus on online sales through an aggressive marketing plan that included online advertising campaigns. EGYWEB had already developed the group website in addition to a website for each of its 9 territories.
The objective of the portal was to focus on generating sales leads for the range of compact construction machines in Russia. A special portal was created for this purpose. A detailed digital media plan was created and executed
Mantrac received the 1st EAME Dealer Marketing Award (EAME : Europe, Africa and the Middle East) for the best web presence and initiative. The recognition was made by Caterpillar.
Services Provided:
Requirements analysis and architecture design
Website design and development
Testing and deployment
Website Maintenance
Digital campaign planning, consultancy.