Mantrac is the Caterpillar dealer selling construction equipment in Egypt, Iraq, Russia, and 6 other African countries.
Mantrac maintains a strong operation as a Caterpillar dealer in Russia, making it one of its biggest markets. In 2011 a decision was taken to focus on online sales through an aggressive marketing plan that included online advertising campaigns. EGYWEB had already developed the group website in addition to a website for each of its 9 territories.
The objective of the portal was to focus on generating sales leads for the range of compact construction machines in Russia. A special portal was created for this purpose. A detailed digital media plan was created and executed
Mantrac received the 1st EAME Dealer Marketing Award (EAME : Europe, Africa and the Middle East) for the best web presence and initiative. The recognition was made by Caterpillar.
Requirements analysis and architecture design
Website design and development
Testing and deployment
Digital campaign planning, consultancy.