EGYWEB launched the 1st Facebook page for Cerelac globally, to jump to the first place as Egypt's top engaged page, with an average engagement rate of 1.8% according to Social Bakers reports.
EGYWEB created the initial activation including a Mother's Day competition, based on a facebook application, as well as a calendar of carefully designed informative and original posts that guaranteed skyrocketing engagement.
A launch media plan was executed to drive traffic to the page, which brought the right audience and
The page is closely moderated by EGYWEB team within the guidelines and brand personality relayed by Nestle.
Facebook Page branding
Social Calendar and content creation
Media planning and booking
Online Competition development
Monitoring and reporting